ABOUT
ROOS UNITED is the central vehicle for all philanthropic giving to Kansas City Athletics.
Encompassing funds including the Roo Athletic Fund (RAF), Sport Excellence Funds and the
True Blue NIL Fund, ROOS UNITED empowers you to make your impact on Kansas City
Athletics your way.
Whether you choose to support the unrestricted RAF, give directly to any one of our sports specific Excellence Funds or make your impact by contributing to the True Blue NIL Fund to help Roos coaches recruit and retain the best student-athletes possible, you are making a difference in the success of Kansas City Athletics.
THE IMPACT OF ROOS UNITED
WAYS TO GIVE
ROOS UNITED empowers you to make your impact on Kansas City Athletics in the way that matters most to you.
Roo Athletic Fund (RAF)
Your gift to the Roo Athletic Fund is an investment in the lives of more than 250 Kansas City student-athletes who proudly represent UMKC. Contributions directly support scholarships and provide the foundation for academic achievement and athletic success.
Sport Excellence Funds
For those who can go above and beyond, Sport Excellence Funds allow you to direct your support to a specific program. These funds fuel critical needs—such as enhanced training resources, team travel, and recruiting—giving you the opportunity to make a direct and visible impact on the success of your favorite Roo team.
True Blue NIL Fund
The True Blue NIL Fund ensures Kansas City coaches have the ability to recruit and retain the best student-athletes. In today’s competitive environment, NIL support is vital to our success, while also creating life-changing opportunities for individual student-athletes.
63%
Student-athletes that made Summit League Academic Honor Roll (a league best)
3.36
Cumulative
student-athlete GPA
20+
Semesters of 3.3+ cumulative student-athlete GPA
90%
Consistent Graduation Success Rate
JAMAR BROWN '25
"The opportunity to play Division 1 Basketball and earn my degree was the culmination of a lifelong dream. I’m grateful for the friendships and relationships that I built, as well as for those who helped me grow as a person on and off the court and will be forever grateful for the opportunity UMKC and Kansas City Athletics provided me."
KAIA DUNFORD '25
"The opportunity to earn two degrees while competing in the sport I love has shaped my future in ways I never imagined. The friendships, mentorship, and experiences I gained continue to influence my life every day. None of it would have been possible without the support of the incredible Roos community."
TRUE BLUE NIL
At Kansas City Athletics NIL isn’t just about deals—it’s about opportunity.
Whether you're a student-athlete looking to build your brand, a business ready to connect with the next generation, or a fan wanting to make an impact, NIL is your lane. This site is your hub for everything Name, Image, and Likeness at Kansas City Athletics—what it is, how it works, and how the Roos are making the most of it every day.
